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Editorial: our intent and us Ideas, occasion, strategy ...
When local businesses think about ”East Belgium“, a small, humble idea can grow into a large initiative.
Which
is what happened when we were thinking about bundling and designing
external ideas, impulses of various businesses and comments from
like-minded people.
The invitation of the minister of the German
Language Community (November 2004) to actively participate in designing
the future of the GLC was to be the occasion to transfer the idea into
action:
Colleagues of the “talk2us“ Internet team were the first
to support the GoEast.be-initiative, the concept of which, up until
that time, was developed by Erwin Kirsch.
By creating the website for the Chamber of Trade and Commerce, a new synergy developed.
Joint goals in the interest of East Belgium were clarified.
The
Unternehmens- und Steuerberatungsgruppe Treuhand (thg – consultancy and
tax advisory group) was spontaneously available to support this new
initiative.
According to the motto “from entrepreneurs, for entrepreneurs“, the Internet presentation grew into an all-encompassing project.
The
strengths of the economic location of East Belgium, with the
characterizing skills of the local population, their performance and
innovations were to be presented, supported and marketed.
... and goal
“Promoting
Eastbelgium”: Promoting the location and the entrepreneurial spirit,
impulses for an economic revival, connecting business here and
worldwide.
The initiators
A
promotional organization was founded for the implementation of this
initiative, which will execute the production and marketing of the
Internet presentation and all other business initiatives.
An advisory board of local businesses supports and advises this initiative.
The partners
Besides
the Chamber of Commerce Eupen-Malmedy-St.Vith and the THG group, many
leading East Belgian companies support this initiative. As premium or
marketing partners, they share our goal of developing the location of
East Belgium and to positively market the image of the region.
Thus backed and energetically supported, we are proud of this joint initiative.
Erwin Kirsch and the GoEast Team
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